The Journey Behind the Vision

At the heart of C.O.O.L. (Counted Out. Over. Looked.) lies the powerful story of its founder, Walter Harris. His vision is rooted in transformation, resilience, and the unyielding belief that no one should be defined by their past.

After being sentenced to 23 years in prison and serving over 20 years from the ages 16-37, Walter emerged with a profound sense of purpose: to break the cycle of being counted out and over looked while inspiring others to embrace their limitless potential. C.O.O.L. is more than a brand—it’s a movement that represents breaking chains, shattering glass ceilings, and rewriting narratives.

This mission is further explored in Walter’s acclaimed YouTube series, Innocence to Instinct, which chronicles his journey from a misunderstood youth to a man determined to lead with purpose. Each episode dives into the raw realities of his experiences, offering a candid look at the challenges he’s faced and the lessons he’s learned along the way. Through this series, Walter shares a message of hope and redemption, proving that no matter where you start, your story can have a powerful impact.

Walter Harris envisions a world where everyone, no matter their background, feels empowered to rise above their circumstances. With C.O.O.L., he is turning that vision into reality, creating a space where individuals can embrace their resilience and step boldly into their limitless potential.